Sharp thinking from the growth desk
Field-tested guides on SEO, AI search, ads and social media, written by the people running campaigns every day.
What are GEO and AEO? A plain-English guide to showing up in AI answers
People now ask AI assistants for recommendations before they ever click a link. Here is what GEO and AEO mean and how to get your business mentioned.
Read article- Local SEO
Google Business Profile checklist: 12 steps to rank in the map pack
The three businesses shown on Google Maps get most of the calls. Use this checklist to give your profile the best chance of being one of them.
- PPC
SEO or Google Ads: which should a small business start with?
Ads bring leads fast but stop when you stop paying. SEO is slower to build but keeps working. Here is how to decide where your first rupee goes.
- Guides
How to choose a digital marketing agency: 10 questions to ask
The right agency can grow your business. The wrong one can waste your time and your ad budget. These questions help you tell the difference.
More articles on this topic are on the way.
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